OnDemand Journal

OnDemand Journal: "Widespread print buying over the Internet is an idea whose time has come. According to the December 2006 survey conducted by the Pew Internet and American Life Project, 70 percent of American adults use the Internet--about 141 million people. Of those, 78 percent research a product or service before buying it, 71 percent buy products, 63 percent make reservations or buy tickets for travel, and 43 percent do online banking. From the consumer's perspective, why should ordering print be different --or any more complicated-- than ordering a book from Amazon? For the customer, ordering print online only makes sense and saves time, for all the same reasons that ordering airline tickets online has become routine. Remember travel agents? The fact is that print 'on demand' has acquired a much broader meaning than was perhaps originally intended. We are moving toward the day when the vast majority of print products will be produced 'on demand' in small quantities --as needed, and not before."